Thursday, 17 December 2015

An Introduction to your study of Business communication

An Introduction to your study of Business communication

·         What is definition of Communication?
·         What is definition of Business Communication?
·         What is effective communication?
·         What is Importance and benefits of effective communication?
·         What is internal communication?
·         What is external communication?

1.   What is Communication?


The word communication comes from the Latin word communis which means common. When individuals communicate they try to establish a common understanding between and among themselves.

What is definition of Communication?

Dictionary definition of communication include such phrases as to impart information or knowledge , to share information with others by speaking , writing moving your body or using other signals. Other definitions are limited to stimulus response situation in which messages are deliberately transmitted in order to invoke a response as when asking a question and expecting an answer, or when writing advertising copy to stimulate people to buy.

The simplified definition of communication is the transfer of meaning from the sender to the receiver. Another definition  is that communication is a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

A broader definition of communication includes situations in which there is no intention of transmitting message, as in much of nonverbal communication, such as un planned facial expression, body movement or a blush.

Definition of Business communication?

Business communication is the process of establishing a common understanding between or among people within business environment.
Or in other words you can say that the exchanging of information within and without business is called business communication. Keep in mind that all messages are not clear and all kind of information are not true or real so here there is a question what is Effective communication let See the definition of Effective communication.

Effective communication or what is effective Communication?

Effective communication accomplishes its objectives for which it was carried out. If the communication gets the desire response from the audience, it is called effective communication.

Take an example of a sale representative who went to sell his product through direct and personal selling and he convinced the customers to make a buying decision it will be an effective communication.
“ if you convey your message and got the output as you desire or you design that mean you are performing good communication “

Or

“If communication accomplishes its objective called effective communication”
What is Importance and benefits of Business communication?

The ability to communicate well has always provided advantages to those who possess it. Communication has a rich history and its traditions can still be seen in modern day communication concepts.

Ancient heritage for communication principles:

The ancient people in Greece and rome depended greatly on oral communication. It was necessary to communicate well for dealing with matter in parliaments and law courts. In the ancient word, rhetoricians suggested that ornateness in language was a significant part of communication. To speak eloquently, was a mark of a learned person. The teachers of rhetoric such a Socrates, Plato, Aristotle, Cicero and Quintilian contributed to the history of Communication. During the Meedieval and renaissance periods the oral tradition continued. As writing became more important as a permanent record of communication, authors and books on written communication principles appeared.

Lifeblood of Every Organization:


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